|
2576
Old Valley Pike
New
Market, VA 22824
Country stores
existed alongside the road, serving coach riders and local residents
well before the dawning of automobile age. But as times
changed, they adapted well; the improved roads and the opportunity to
sell gasoline and auto accessories expanded business.
Motorists could stop at the general store for a Coca-Cola, a snack, and
pick up a variety of groceries and hardware.
The
typical country store had a gable front facing the road and variety of
colorful advertising signs adorning the front and sides.
Inside, goods were piled high on shelves lining the walls and in glass
cases sitting on the counters. Many stores would display a
large pressed metal sign advertising a cola or tobacco product above
the porch, and several smaller signs on the door and walls.
The colorful graphics were intended to attract the attention of the
passing motorist. Most purchases were not self serve, although
the customer could help themselves to cold drinks from a
cooler.
By the
late 1950s, shopping centers, supermarkets, malls, and larger roadside
stores all began to compete with the general store.
Many general stores went out of business in this period, but some
managed to survive by offering different stock such as antiques and
crafts. The Old Valley Pike Country
Store and History Center is
such a store. Please come and enjoy yourself as you browse
the hundreds of items we have for every member of your family.
Old
Valley Pike Country Store
2575 Old Valley Pike
New Market, VA 22844
(540) 740-2787
|